There are business problems that are best addressed through event marketing. Tatyana Kalashnyuk, head of the marketing department of the law firm Antika, ex-head of the PR Committee of the European Business Association, tells how to prepare and conduct a successful event.

By 2040, according to Bloomberg New Energy Finance, electric cars will be so firmly entrenched in the market that they will amount to at least 54% of the total number of cars that will be sold in the world.

Urban farms right in the middle of big cities are no longer an innovation, but rather an alternative to the future. Now, engineers and designers, together with agronomists, are working on another question - how beautifully to introduce greenhouses and farms into the architecture of the city.

Using the Theory of Constraints to establish business processes in such a way that the company successfully develops and builds up its client portfolio, says partner, CEO of Apple Consulting, Julia Plieva

At the end of spring, an online catalog of products for state customers began to work in pilot mode. With the help of an online catalog, government customers can quickly make subthreshold purchases in a simplified mode.

Small business plays an important role in the life of any state. However, small enterprises in Ukraine face considerable difficulties. Among them is the inability to fully use the marketing tools available to major market players. How to remedy the situation, says Elena Eero, coordinator of the Unlimit Ukraine project of the European Business Association.

The secret of correct and successful advancement in social networks, including Facebook, is a quick response to all changes, updates and algorithms. We have learned from experts about the main secret ah of the successful conquest of one of the most popular social networks in 2019.

2018 experts called the year a moderate growth in the economy. The relative stability of the dollar and the projected GDP growth of 3% allowed the Ukrainian business to maintain a certain balance and develop. However, the problems that troubled entrepreneurs in previous years are still relevant.