Social network TikTok is gaining popularity in Ukraine at a frantic pace and businesses can successfully use this network for advertising and with various marketing purposes.

Franchising risks are related to the fact that you sell not a product but a business model, not a chocolate but a process of chocolate manufacturing and sale. How should a franchise be created properly?

HoReCa market is one of the most dynamic in Ukraine. Experts of ecosystem for women WE ARE tell about the impact of Covid-19, prospects and ways of the market development.

Entrepreneurship may be learned from the childhood. We spoke with the players on the children business-schools market about the potential of this niche and about the things required for the start.

Yevheniia Kyrylenko, head of customer relationship team of Sigma Software, describes how to understand that the customer may refuse from your services and what you can do to retain such customers.

When is it time to expand and open new locations? What methods of increasing your business profitability exist? Let’s talk about the nuances of business scalability.

In the new realities, businesses must be able to quickly reorient themselves to keep the course and momentum. Learning, innovative organizations can do that. And while innovations may not be for every company, flexibility and the ability to learn can be developed. Yulia Kryventseva, an organizational consultant, facilitator, and representative of Kontekst HR International Group (Poland) in Ukraine, tells us how.

Crises usually deal the heaviest blow to small and micro businesses. Their sales begin to nosedive, and some of them even have to balance almost on the brink of survival and frantically look for new sales markets and promotion instruments. Prozorro Market could become one of these instruments. Andrii Kuzmenko, Director of Professional Procurements state institution, tells us what kind of marketplace it is and what opportunities it opens to businesses.