Niche crops are a great alternative to low-margin traditional plants. But how to understand which of them will be in demand in the market, and which will not bring the business into plus

Marketing and sales are an important component of any business. How to customize these features based on the basic principles of Theory of Constraints, says Julia Plieva, CEO of Apple Consulting

From time to time, we have to negotiate or participate in the negotiation process. If trust arises between you and the opponent, it is much easier to come to an agreement and agree on all the desired points. How to build trust and not confuse it with manipulation, says Galina Eremenko, CEO of the Ukrainian Center of Mediation at the Kiev-Mohyla Business School

If the hired employee "burns out" - this is not so bad. There is a cardinal solution to the problem - to change jobs or significantly change the range of responsibilities in the same company. And if you are an entrepreneur and you have, though small, your own business? What to do in this case, because you won’t run away from yourself? ..

Since July, new requirements for the quality of milk and dairy products have come into force in Ukraine. Now all responsibility rests with the entrepreneur. Will the industry pull?

Instagram posts average up to 60% organic reach. This is a good indicator for promoting your products or services through this network. What interesting innovations for business have brought to the social network in the summer of 2019, says Ksenia Bondarenko, partner at FAQ-Agency, an expert on Instagram of the women's ecosystem WE ARE

Few people had heard about microgreen as a line of business a couple of years ago, and even among consumers there was poor recognition. Today in Ukraine it is one of the most profitable niches

We are starting a series of articles on low-budget marketing for SMEs, where we will share non-obvious and easy-to-implement features for increasing sales. This material will be useful to owners of small stores of varying degrees of remoteness from megacities.