There are no oversaturated niches in the IT market and more and more businesses need IT services. Our experts tell about trends and vectors of IT development in Ukraine.

Craft social networks for business is a new and promising marketing tool. Its creator Oleksii Mas tells about the functionality of such networks and the tasks they solve.

Google Shopping is a relatively new, efficient service for goods advertising and promoting. Many entrepreneurs selling goods have already appreciated its efficiency.

Some changes in the agribusiness that have taken place due to COVID-19 will disappear together with it. However, key transformations will remain, creating the basis for long-term innovations.

Performance of small companies is closely related to personal productivity of entrepreneurs. Their burnout, tiredness and sicknesses are no less damaging to the business than crises and pandemics. Biohacking can help prevent that.

The majority of entrepreneurs regard trade fairs, both international and local, as one of the most efficient marketing instruments for businesses. During this season, organization of trade fairs became a taboo, but some of them switched to the digital format and did take place, thus marking the future prospects. Experts tell us about virtual trade fairs and the rules of succeeding there.

“A bank is not just about management of accounts, financial transactions and loans. We want customers to come to us and receive a comprehensive service, business assistance,” Serhii Pavlenko, Senior Manager for Development of Business Banking at Raiffeisen Bank Aval, says. “That’s why we are developing an ecosystem geared to meet the needs of small and micro businesses.”

With the growing use of mobile devices, customer location has become one of the main factors in online marketing. How to attract customers with the help of geolocation technologies, says Eugene Shevchenko, founder of the digital agency UAMASTER