During the crisis, many businesses optimize costs. Marketing is often included in the cut list. But reducing this function is tantamount to cutting off the branch you're sitting on. Let's talk about why marketing communications are extremely important during a crisis and what tools will be most effective in the summer, after the release from quarantine

The growth in demand for paid online education in Ukraine appeared long ago due to the controversial quality of the domestic education system and the development of Internet technologies. But the spring quarantine and the prospect of a return to remote control in autumn and winter became a powerful impetus. The unexpectedly fallen responsibility to educate children at home has increased the interest of Ukrainians in this type of education.

During the global quarantine period, the logistics have undergone major changes. This hit international trade. Isolation has become a format change even for world-class business events. Quarantines are ending, but changes are not. Evgeniya Litvinova, President of the Exporters Club of Ukraine, spoke at a webinar for entrepreneurs, members of the Merezha business social network about new trends and anti-crisis solutions

A business card is a convenient tool to simplify the financial operations of entrepreneurs. From a business trip to purchasing goods - its range of applications is wide and does not carry additional “paper” difficulties. About all the tax and practical nuances of using such cards - read the material

A business card is one of the main payment instruments for legal entities. It allows you to carry out business operations in a convenient way, helps to avoid risks and costs that arise in connection with the use of cash. You will find answers to the main questions related to this tool in the material.

To activate the business, attract customers and get rid of stock balances after quarantine, many companies immediately resort to promotions and discounts. But if you do these marketing activities impulsively, you can make a bunch of mistakes and even get to the loss. This can be prevented by following the marketing rules described by the marketing strategist, owner of DEFENSE agency Yana Chumak

World isolation due to the Covid-19 epidemic has greatly changed industrial sectors, including agriculture. At the same time, complex challenges for the industry have given rise to many new solutions that will fundamentally change the approach to agribusiness. The repetition of such crisis situations, for which you need to be prepared, has not been canceled. Ukrainian companies have also begun to optimize their work

After quarantine, which was imposed in almost all countries, many entrepreneurs paused their work. Now the business is gradually recovering and is looking for new ways to earn money. One quick way is to import goods ... from China