Raiffeisen Bank Aval operates in accordance with international standards, ethical marketing

Kiev. 24 Feb. — Raiffeisen Bank Aval, as a member of international banking Group RZB obligations’commitments to high ethical standards in their marketing communications, adopted at the Group level.

the standards outlined in the Manual of ethical marketing in the RZB Group-are considered vital for marketing communications of all Group members and are based on the Consolidated code of International chamber of Commerce on the practice of advertising and marketing communications [Consolidated ICC Code of Advertising and Marketing Communication Practice].

the Main purpose of the document is to consolidate high ethical standards in marketing communications, designed to complement current national and international legislation.

the Document is based on a number of principles that traditionally are fundamental to the European understanding of the behavior of market participants. It is, in particular:

transparency.

responsibilities;

- honesty to customers and competitors;

truthfulness,

- respect for the rights of the consumer and his private life, including – in matters of data protection and confidentiality;

- social responsibility;

- a special responsibility for marketing communications for children and youth;

- caring about the environment and environmental protection;

- corporate identity

etc.

 All clients, partners and contractors of Raiffeisen Bank Aval can I learn more about ethical marketing in the RZB Group, which is available on the official website of the Bank