Sign up for the webinar on the specifics of intercultural communication with European companies

At the next webinar on August 21 entrepreneurs will be able to learn from an expert about the key aspects of intercultural communication and the importance of cultural differences for successful business abroad, as well as receive practical advice on preparing for meetings and getting acquainted with foreign partners and further effective interaction.

We offer an online discussion of the topic with with Maria Terekhova, co-owner of X-Tend Group, which includes 10 companies in the tourism, IT and beauty industries.

The following issues will be considered during the webinar:

• what general rules are important to follow, how to properly research informal traditions, and why these details are important for successful business abroad;

• how cultural characteristics influence the communication style of entrepreneurs, decision-making, and business negotiations in different countries in Europe and around the world;

• how customs in doing business, etiquette, and compliance with formal requirements differ in different cultures;

• how knowledge of language, dialects, and other communication details can affect the effectiveness of negotiations with foreign partners;

• how foreign companies treat time and adherence to deadlines, which cultures prefer punctuality, and which support flexibility and adaptation to the partner;

• what typical mistakes entrepreneurs make and what is important to consider when negotiating with foreign partners in order to avoid misunderstandings;

• how different styles of business management can affect work efficiency and team interaction;

• how to adapt business models, business ideas, marketing campaigns, and sales strategies to cultural customs and the specifics of foreign markets.

The webinar will start on August 21, 11:00. The participation is free of charge upon prior registration at the link.

We look forward to seeing entrepreneurs at SME ONLINE Hub, in order to provide them with knowledge and ideas that will enable them to improve and open up new ways for the development of their business.