What innovations will be relevant in the coming years
In the context of the transformation of business, especially trade, which is happening here and now, in front of you and me, entrepreneurs have new ideas and projects. About what startups and solutions will be in demand in the next few years and in which areas it is worth developing, predicts Evgeny Saransov, IT entrepreneur, founder of the open innovation platform Reactor.ua.
Trends for 2020
Augmented Reality. Users of foreign online stores have the opportunity to study and "try on" the product online.
An alternative to AliExpress and Amazon. In Ukraine, purchases and deliveries from the global e-commerce platforms WooCommerce, Bigcommerce, Shopify are poorly developed. Buyers will look for resources that simplify the purchase process and give the optimal delivery speed.
AI-based analytics. Buyers want personalized offers and user-friendly interfaces on one screen, responding to changes in their preferences.
Social shopping. Social networks will help to successfully sell products without having their own trading platform. China has long gone in this direction, and with the advent of the new e-commerce tool Facebook Shops, the reality of sellers and buyers in Ukraine is changing. Hurry up to open free virtual windows in social networks Facebook and Instagram.
The unity of reality and virtuality. In 2020-2021, among other things, buyers will want to independently manage the production of goods that the manufacturer makes for them. These are not only various 3D printing capabilities and individual sizes, but also an individual design of things. The future abolishes wholesale lots and warehouses of unsold stocks.
TOP 10 solutions that will "shoot"
Evgeny Sarantsov draws the attention of entrepreneurs to the following growing startups, as an opportunity to use these products in their business or create a similar product in Ukraine, adapted to our market.
1. Truefit www.truefit.com - helps to choose the size of clothes for the user and at the same time hide from the issuance of positions for which there is no suitable size for a particular user.
2. Customly www.customily.com allows an online store user to make unique, customized purchases. Thanks to the platform, the client can choose the color, the inscription on the T-shirt or mug, stationery, phone case, and his design is automatically transferred to a file for printing and sent to production.
3. Wizart https://app.wizart.tech/ - an application that allows consumers to "try on" wallpaper or paint on the walls of the apartment using the phone screen, without leaving home.
4. VOIR https://voir.me/ offers online cosmetics stores to show how makeup will look on a particular person. Marketing tools are also offered: the ability to share on social networks, analytics.
5. Unmade www.unmade.com - an online designer of shoes and clothes, which allows fashion brands to offer customers to participate in the modeling of their own wardrobe. The resource allows you to transform development, design and production for an individual buyer. This allows us to launch supply and production chains that are responsive to demand.
6. Entrupy www.entrupy.com/ - checks brand bags for authenticity and helps to identify fakes with an accuracy of 99%.
7. Lookiero https://lookiero.com/ - personal online service for the purchase of clothing and accessories. “Personal Buyer” analyzes the customer’s profile and selects 5 products for him. Upon receiving them, customers themselves decide what to leave and what to return at no additional cost. Available so far only in several European countries, but this is an opportunity for Ukraine.
8. BLUEGRioT https://www.bluegriot.fr/ - “smart hangers” for clothes using RFID and Thread technologies. The hanger is activated by movement, she can say what sizes are available, and order the desired size, which will be expected by the client in the fitting room.
9. Hubstairs https://www.hubstairs.com/ - interior design using AR-technology. The client scans the room through the application on the camera of his device, after which he is offered options for arrangement, based on the size of the room.
10. Presize.ai https://www.presize.ai/ - “virtual fitting room” for online shopping, scans the customer’s figure and helps to choose the optimal size and style of clothing.
